Product Design

His Fidelity prototype done for a sports media company, Heavy Sports, that would enable a customer to review their favorite teams and players stats, roster and schedule. Using the company’s branding guidelines and incorporated design and navigation to show discoveries and how a user would interact with the product.

The purpose of this sport application is to gain insights into the preferences and needs of potential users in order to inform the design and development of a sports media mobile app. This research focused on understanding the key features, content preferences, and user behaviors that should be taken into consideration when creating the app. The ability to add favorite teams and players stats, roster and schedule was another pain point to achieve. The goal is to ensure that the app caters to the needs and expectations of sports enthusiasts, helping them stay informed and engaged with their favorite sports and teams.

Key Research Questions:

1. What are the most popular sports among our target audience, and which sports do they want to follow on the app?
2. What types of content are users most interested in (e.g., live scores, video highlights, news, interviews, statistics)?
3. How frequently do users check sports-related content on their mobile devices?
4. What are the pain points and frustrations users experience with existing sports media apps?
5. What features or functionalities do users consider essential in a sports media mobile app?
6. How do users discover and share sports content, and how can the app facilitate these activities?

The essential step in the development of a sports media mobile app. By understanding the needs and preferences of sports enthusiasts, the app is designed to offer an engaging and personalized experience that keeps users informed and excited about their favorite sports and teams. This research will help inform decisions at every stage of app development, ensuring that it meets the expectations and demands of its target audience.