Heavy on Sports
iOS / Android
ROLE
Product Designer
Branding
Research
DESCRIPTION
Online betting experiences for customers want a better solution on researching and a quicker way to place a bet on the app. The research shows that the current application doesn’t offer and better a quicker way to review all team and individual players and often leave frustrated without fully experiencing the product
TOOLS
Figma
Photoshop
Jira
Illustrator
Zoom
CONTEXT
At the beginning of this project, our objective was to create a new interaction and UI that would help bettors quickly find information more quickly and place a bet. Also introducing a refer a friend in the navigation. Homepage would display live scores for any sports game available on the app. Adding a ability the add a favorite section for teams or individual players. A points systems where a customer can accrue points to redeem for cash. (something similar to Amazon / Southwest Airlines)
The feedback we received from users was enthusiastic and they saw value for a product like this in their betting process
TIMELINE
SUMMER 2024
BRANDING REVISIONS
The first step for Heavy’s new online sports betting app was to start with a whole new rebrand. I took steps by doing user testing studies with light and dark mode themes that represented a new UI modern feel that took a more current and up-to-date feel to the brand
Iconography
Brand Colors
